It's Electric

Size XXS
Length Standard
Sizing Guide

Item is in stock Only 0 left in stock Item is out of stock Item is unavailable

This dress will give a positive charge to any wardrobe, and always looks "current":)

  • 100% cotton kitenge African wax print
  • Color Notes: Black, white, pink, yellow, red, blue and turquoise 
  • Functional pockets
  • Button fastening through front
  • Machine wash cold with like colors
  • Fits true to size, take your normal size
  • Airy fit, cut to be worn loose and stand away from the body
  • Mid-weight, non-stretchy fabric
  • Jaz is 5'5 and wears a L
  • Louise is 5'5 and wears a M
  • Carol is 5’5” and wears a XS
  • Elizabeth is 5’9” and wears a XS

Not sure about your size? Check out our sizing guide!

Something not quite right? Returns or exchanges are on us, no questions asked, within 30 days for all orders within the US. 

Plus, we're always available to help! Send us an email with any questions, comments, or thoughts that float by and we'll respond within 24 hours!

Meet our production partner, SOKO Kenya! Based in Kikambala on the Kenyan coast, they are an ethical manufacturer that truly embraces a fair, kind and transparent work culture. In addition to paying above living wages, SOKO Kenya provides employees with paid leave and stipends for family emergencies, free pre-primary childcare for all employees with children from ages 2-4, daily mid-morning tea and midday lunch, and clear, outlined processes for job advancement. These values extend to the workspace itself, which is open, airy and bright. It’s truly a privilege to work with the SOKO Kenya team, and we invite you to learn more about the stitching process here!

Buy it with

 
 
Market photo of stacks of fabric

We work with an incredible network of fabric vendors in Dar es Salaam and Nairobi to source textiles. Over the years and many hundreds of prints, we've learned a lot about how to select fabrics. We truly have these women to thank for sharing their knowledge and trust, and in doing so, creating such a mutually supportive experience. Learn more about our process and our vendors here!

5.0
Rated 5.0 out of 5 stars
Based on 6 reviews
Total 5 star reviews: 6 Total 4 star reviews: 0 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
FitRated 0.0 on a scale of minus 2 to 2
6 reviews
  • LC
    Linda C.
    Verified Buyer
    I recommend this product
    Height 5'4"
    Size Purchased M
    Usual Size M
    Length Purchased Long
    Rated 5 out of 5 stars
    2 weeks ago
    Inspired Selection

    So many beautiful prints! This time, a gift from my dad in law, a vase by a Jemez Pueblo artist, was the inspiration. I was attracted to It’s Electric based on a beloved object that I see everyday in my home.

    FitRated 0.0 on a scale of minus 2 to 2
  • SG
    Susan G. Z.
    Verified Buyer
    I recommend this product
    Height 5'5"
    Size Purchased XL
    Usual Size XL
    Length Purchased Standard
    Rated 5 out of 5 stars
    2 months ago
    Bright, bold, and beautiful!

    I’ve wanted this dress for awhile, but when it came, I wasn’t sure if it was right for me. I even asked others for their opinions. But after I wore it for a couple of hours, I found myself energized by the boldness of the colors, and the amazing match-up across the placket. I love this dress! I look forward to trying it open over a bright top and black pants too!! But I like it best just as a dress on its own. POW! Here I come!

    FitRated 0.0 on a scale of minus 2 to 2
  • RS
    Rev. Susan Gilbert Z.
    Verified Buyer
    I recommend this product
    Height 5'5"
    Size Purchased XL
    Usual Size XL
    Length Purchased Standard
    Rated 5 out of 5 stars
    2 months ago
    It is indeed electric!

    I have wanted this dress for a while but wasn’t sure at first whether I should keep it as it’s really the first BIG print dress I have. I thought maybe I’d return it, but I kept resisting that thought. And today, when I have a dreaded task to do, I found myself changing into It’s Electric to boost my mood! That’s when I knew it was a keeper. And look how perfectly the pattern matches across the front placket! The person who sewed this is a real craftsman!!

    FitRated 0.0 on a scale of minus 2 to 2
  • MH Profile picture for Muriel H.
    Muriel H.
    Verified Buyer
    I recommend this product
    Height 5'1"
    Size Purchased XL
    Usual Size XL
    Length Purchased Standard
    Rated 5 out of 5 stars
    5 months ago
    SPECTACULAR!!!!

    This dress is Everything!!!I Love the Geometric design and Bold colors! Its such a crisp looking dress and I was so Glad to wear to the Haitian Day Parade. The fit is perfect and its such a comfortable dress to wear!

    FitRated 0.0 on a scale of minus 2 to 2
  • RS
    robin s.
    Verified Buyer
    I recommend this product
    Height 5'4"
    Size Purchased 1X
    Usual Size 2X
    Length Purchased Long
    Rated 5 out of 5 stars
    4 months ago
    Sizzzzzling!

    I completely and totally love this dress - all positive comments - and layers with other brightly patterned zuri dresses! Love!!

    FitRated 0.0 on a scale of minus 2 to 2
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Free returns and exchanges

Something not quite right? Returns or exchanges are on us, no questions asked, within 30 days for all orders within the US. Find out more here.

Worldwide shipping

Free shipping and returns in the US for orders $110+, and flat rate $20 worldwide shipping for all orders of $110 USD+ ! View our shipping policy.

We're here to help!

We're always available to help! Send us an email or give us a call with any questions, comments, or thoughts that float by and we'll do our best to respond within 24 hours!